The 19th National Congress of the Communist Party of China (CPC) made a major conclusive that socialism with Chinese characteristics has entered a new era and scientifically demarcated a new historical orientation for China's development. Standing in the new era, Chinese brands are also in a critical stage of transformation and upgrading and accelerating their leapfrog development. Media, consumers, enterprises and digital network technology are reshaping the ecological environment of marketing communication. Advertising, marketing, brand and digital network technology are completely revolutionizing the existing concept, model, career and even industry.
What exactly do these new technologies mean for brands? Fancy props, or evolutionary genes? A whole new brand era is coming. Smart Brand ,not the general switch of social economy, but also an intelligent system connecting productivity and consumption power, refers to the infusion of vitality and smart genes into the brand through digital network technology, which is the ultimate direction of the current surging digital marketing tide. The construction of eco-economic system with industrial ecology and eco-industrialization as the main body puts forward higher and more specific requirements for the advance of China's market economy. At the same time, it also has a positive and far-reaching impact on the construction of enterprise brand ecology. Chinese brands are presenting unprecedented new concepts, new experiences, new image and new reputation to the world. The time has come to construct and promote brand strategy and push Chinese brands towards the middle and high end of global value chain.
With the help of an international conference, this forum will build an international exchange platform for brand companies in various industries to increase the voice of enterprises and entrepreneurs on the international stage, demonstrate the good international image of the company, enhance the international influence of corporate brands, and promote the international cooperation of Chinese enterprises.
We will establish evaluation index system from the enterprise quality, brand management, brand reputation, social influence, social responsibility, domestic and international market development power cloud data of artificial intelligence, enterprise information construction, the quality of service to honor a group of outstanding entrepreneurs and brands.